Newsletter Content Ideas

Last month I wrote Artist Newsletter Secrets, I don't consider these to be secrets at all really. Of course my favorite music publicity company Ariel Publicity recently wrote how to increase your fanbase. In it you will find 10 fail-safe ways to increase / engage with your fanbase by pulling from fans that you already know and have who trust and like you!

Well for Evolution Coop I am planning a monthly newsletter Issue 0 just moments ago went direct to the web. Today I will look over what I have set-up to see how it may help you out as an artist. But 1st let me talk about Evolution Coop.

As you may recall from the Artist Newsletter Secrets article I mentioned that Music Evolution wanted to help artists with their newsletter. Well along with that is my belief that all members of the music industry need to do more cooperative projects. These thoughts combined to form the basis of Evolution Coop. I have to say these things have a tendency to gain a mind of their own. However the basics is to build missions cooperatively with musicians, music lovers, and music networks. Along the way we would like to teach music lovers all of the joyous activities they are missing out on by not interacting fully with their favorite artist.

Now to Critique Evolution Coop Newsletter #0 I will only focus on those aspects I feel would fit within an artists own newsletter.

1)About this Newsletter - Great place to put your short bio or promotional pitch.

2)Issue 0 Free Music - Your newsletter fans are more then likely your strongest supporters. Why not give them at least 1 free song with each issue. You can then link to where they can buy more as a reminder that yes you need to earn a living too.
3)Issue 0 community review - I hear all the time the question how to get your fans more interactive. Well you need a call to action and this section does that quite well.
4)Issue 0 community video - Pick up a copy of "Start a Video Strategy" and learn the importance of having more videos. And what better way then to get your fans to make them.
5)Buy an album - This one actually goes well with 2 above.
6)Contact - You really should have at least 5 ways for your fans to follow or contact you. I know here I only put 3 but that will change in the future.

Now beyond those you want to have your live show dates, link to your EPK, along with any other customized aspect that is just you. You will notice I used tables in my newsletter (html). I think it looks fine online but not all E-Mail clients will see it the same. You may be better without using tables unless you have a professional newsletter designer working for you.

Obviously you will notice I placed this issue online, I plan to make each issue available online as an archive. This is something that I firmly believe would be beneficial to anyone doing newsletters, more content online for people to find you with. Of course this should come with some rules for instance if you give your subscribers free music then you need to take that out of your online archive. Oh make sure your online archive mentions the free music just don't have it available, unless it is available online elsewhere then just link to it. Also in the coming weeks you will see my online version morph into a web-page. This is how I would think you would want it to work for you, make it look as professional as possible.